Description: The internet is ubiquitous. To keep up with the growing online presence of companies and consumers alike, the world of digital marketing continues to evolve.

User Persona: Advanced learner

Audience: Learners inclined towards starting or progressing their career in the marketing fields, especially digital marketing.

Challenge: In this piece, individuals needed to explore the history of marketing, discover why it’s ever-evolving, view resources to stay up-to-date with trends, and explore popular digital careers.

Resolution: The finished blog post helps individuals interested in marketing, who may find the rapid pace at which the field moves to be a bit daunting, to properly understand all the associated sub-fields.