Description: Women in the science, technology, engineering, and math (STEM) workforce are not only underrepresented and underpaid, but a significant portion also lack the confidence to assert their knowledge.

Challenge: My team’s 2022 goal was to find untapped areas for new content and make strategic recommendations within our verticals/space, increasing our average link to content ratio, and unlocking new linking audiences.

Resolution: This link building article explores the factors that contribute to the major STEM talent gaps girls face early on, solutions to combat such barriers, as well as lists of useful resources.

Methodology: Using Ahrefs and Google, we used keyword searches to determine the top ranking websites. We analyzed results for top keyword searches for all verticals using relevant Google searches and audited the backlinks earned on our competitors’ site and their top content using Ahrefs. Afterwards, we created a list of potential pivot audiences and content ideas based on successful competitor content.