A bit about me…

✨ Hi, I’m Alex! ✨

I’m a UX content strategist, focused on optimizing content that enhances user interfaces.

Prior to my current role, I worked in the edtech marketing space delivering high-quality online education to learners across the globe.

Meaningful experiences I delivered,

  • Snapshot from above of a young girl playing a STEM game on an iPad

    [Long-Form] Empowering Young Girls In STEM

    This link building piece explores the factors that contribute to the major STEM talent gaps girls face early on, solutions to combat such barriers, as well as lists of useful resources to boost their confidence and engage girls in local programs.

  • Woman holding a dropper with skincare serum inside

    [Website Content Strategy] Therapeutic Skin Specialist

    This freelance project consisted of an entirely new site design for a local skincare aesthetician’s small business. The initiative consisted of coming up with the visual design, content strategy, information architecture, and creating a seamless user experience to drive new and existing clientele.

  • Group picture of a brainstorming meeting with a team of more than five people going through ideas written on post-it notes on the wall

    [UX Writing] Finding the Right Marketing Career For You

    This interactive quiz asks learner’s about their interests and skills to map out a marketing career path that shows their logical next step. It focuses on roles and pathways for a variety of roles in digital marketing.

  • Graphic of the Instagram logo

    [Social Media Marketing] Penn Boot Camps

    For this Penn Boot Camps Instagram page, the client need to enrich their social media presence by growing and engaging with their audience, managing their online reputation, planning and implementing content strategies, and reviewing analytics.

  • Picture of a woman helping unload supplies from a truck and handing off to another team member

    [Long-Form] Social Media for Local Government, Nonprofits, and Small Businesses

    This blog post explains how municipal governmental departments, nonprofits, and small business owners can put together a strong social media strategy, including how to set KPIs.

  • Photo of embroidery materials on the carpet consisting of thread, embroidery hoop, and fabric

    [UX Writing] How Your Hobbies Can Become a Career Path

    This interactive quiz helps users look at their hobbies and interests to understand where their strengths lie for a promising career. Each potential path lists out diverse roles they can look into.

  • Illustration of four people consisting of two women and two men giving a thumbs up

    [Copywriting] Sit-Down Interview with Cinder

    Paul Brown, President at Cinder, discusses how the company focuses on diversity and inclusion in the recruitment process, as well as how to build authentic relationships with both candidates and employers alike.

  • Picture of a group of block letters spelling out marketing

    [Long-Form] Ever-Evolving Digital Marketing World

    In this piece, individuals explore a brief history of marketing and why it changes, resources to keep them up-to-date with marketing trends, cutting-edge digital careers and more.